IFAD - Poverty reduction through market participation
Reliable market access boosts productivity, increases incomes and strengthens food security. It can contribute to reducing poverty and hunger for producing families and their communities, if appropriate measures are taken to reduce market risks and unequal market power.
Many rural producers often face serious difficulties in accessing markets to sell their goods in the marketplace. They are constrained by their remote location, high transportation costs, limited knowledge, and the lack of business skills and an organization that could give them the bargaining power they require to interact on equal terms with other market intermediaries.