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Presented By: Muyiwa Bamgbose

Event: 2016 ECHO West Africa Forum: Ibadan, Nigeria (2016-04-12)

Marketing is the heart of every business!

Until a sale is made, all we are doing is spending money!

Operations thrive or die based on what they get from marketing.

In Nigeria, marketing channel for the distribution of a commodity may vary from one part of the country to another.