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The objective for MEAS is to define and disseminate good practice strategies and approaches to establishing efficient, effective and financially sustainable rural extension and advisory service systems in selected countries. Our goal is to help transform and modernize these extension systems, so they can play a key role in both increasing farm incomes and enhancing the livelihoods of the rural poor, especially farm women.

We emphasize participatory approaches and collaborative development work with public and private commercial as well as non for profit extension and advisory service provides in these developing countries together with other donors and a broad range of practitioners.