The Conservation Marketing Equation: A Manual for Conservation and Development Professionals
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Key points in document
- The manual is designed to guide project teams through the process of product development and marketing for project enterprises that support both conservation and social equity.
- The manual aims to assist planners in the process of identifying and selecting opportunities, defined as “products or services,” that will achieve conservation success while reducing poverty.
- Field examples from the document are from EnterpriseWorks/VITA projects located in Asia, Africa, and Latin America. There is advice, as well as worksheets, for practitioners at the end of the manual.
34 pages, illustrated, photos
Detalles de publicación
- Publicado: 2008
- Editor: Volunteers in Technical Assistance/Enterprise
- ISBN-13: 9781606432853
- Dewey Decimal: 685
- Librería ECHO: 685 USA