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The entire range of seed marketing activities is addressed in this book.  Methodologies for researching the market are reviewed and approaches to forecasting demand, both commercial demand at the level of the indidiual company and total national demand, are considered. Ways of best organizing a company's product range to supply demand are then discussed, followed by a review of approaches to seed pricing.  The publication then considers seed distribution management, and this is followed by a chapter which reviews techniques of promotion, advertising, extension and demonstration.

Detalles de publicación

  • Editor: FAO
  • ISBN-10: 9251035989
  • ISBN-13: 978-9251035986
  • Dewey Decimal: 630.
  • Librería ECHO: 630. MUM