English (en) | Change Language


Abstract, World Journal of Agriculture and Soil Science, 2019

This review paper focuses on production and marketing of edible fruit like mango. Fruit crops play an important role in the national food security of people around the world. They are generally delicious and highly nutritious, mainly of vitamins and minerals that can balance cereal-based diets. Fruits supply raw materials for local industries and could be sources of foreign currency. Moreover, the development of fruit industry will create employment opportunities, particularly for farming communities. Mango (Mangifera Indica) is a fleshy stone fruit belonging to the panes Mangifera, consisting of numerous tropical fruiting trees in the flowering plant family Anacardiaceous. This review paper was carried out on production and marketing of mango fruit and the main objective is to review the production and marketing base of mango fruit for farm communities which encompass marketing channels, production practice, paste control mechanisms, market structure, marketing conduct and performance. Information flow on marketing production and marketing constrains was also looked from different sources. Finally, it was argued that market conduct and performance had been low due to traditional production practice and marketing constrains. Therefore, awareness should be created on modern production system of mango and convenience environment should be set on marketing system of mango that need to reduce cost.

Keywords: Production; Marketing; Conduct; Performance; Market channel