There are many advantages to using video to share ideas with an audience. To start with, it combines both visual and audio dimensions, bringing situations and faraway contexts alive in a way that written texts or photos on their own cannot. Video is attractive for training purposes because it shows actions that can be difficult to explain with words alone. Video is also an excellent tool for reaching illiterate audiences.

Video is highly versatile, and can go beyond entertainment to achieve development goals with particular audiences and objectives in mind. It can be shown in a variety of ways (e.g. at public gatherings, on television, on a mobile phone, and from the internet) with the potential to reach many people. Video can also be used to stimulate debates and discussions, and to help resolve conflicts. It can convey opinions and messages from one context or reality to another, in a way that makes unfamiliar issues more accessible to people - for example bringing farmer concerns to the attention of policy-makers. Video can offer an effective way of “documenting a process and compressing what could be a long story into a short film.” It can translate “complex problems and processes into easily digestible pieces” (Lie and Mandler, 2009). Furthermore, video is useful as part of a process, for example, to help collect data and to monitor changes over time.

---   CTA/Access Agriculture - Learning Through the Eyes of Others


  1. 2018-01-20 There are many advantages to using video to share ideas with an audience. To start with, it combines both visual and audio dimensions, bringing situations and faraway contexts alive in a way that written texts or photos on their own cannot. Video is attractive for training purposes because it...
  2. Key Resource Scientific Animations Without Borders (SAWBO) is a Michigan State University based program. SAWBO transforms extension information on relevant topics such as agriculture, disease and women's empowerment, into 2D, 2.5D and 3D animations, which are then voice overlaid into a diversity of languages...
  3. Key Resource Access Agricultureis an international NGO which showcases agricultural training videos in local languages. Here you can see examples of videos, download them or order a DVD copy. The audio tracks can also be downloaded by radio stations. This is a platform for agricultural R&D staff, service...
  4. Abstract,Outlooks on Pest Management, 2018 Rapid dissemination of critical and accurate information to low-resource and poorly literate people in crisis situations has long been a challenge. Historically, print media as well as radio and television have served as major delivery channels. With the...
  5. 2017-03-15 The presentation will elaborate how to identify farmer motivators, preparations before and after selecting them, what is their expectations, how to work with them, building their capacity and confidence. Presenter :Chrispin Mirambo Is the Agronomist and community development professional with 19...
  6. Abstract, International Journal of Sustainable Development Research, 2019 A challenge for researchers and other developers of new technologies in agriculture is to find ways of communicating their results and recommendations. This challenge is particularly acute in regions in which farmers have...
  7. Abstract, International Journal of Agricultural Sustainability, 2019 Of 1,211 farmers and their representatives registered on www.accessagriculture.org, 142 participated in an on-line survey in November 2017, designed to learn farmer’s opinions of Access Agriculture, an NGO which hosts a digital...
  8. Abstract,African Journal of Rural Development, 2017 Video can be effectively used to provide information to small scale farmers. However, its effectiveness to enhance access to and use of information depends on certain organizational, social, economic and technical factors. This cross-sectional...
  9. Abstract, Sustainable Agriculture Research, 2018 This paper assesses the climate smart agricultural practices triggered by learning videos on integrated striga management, soil fertility and cost-benefit evaluation practices. Using household head interviews and focus group discussions, this study...
  10. Abstract, PLOS ONE, 2017 To feed a growing population, agricultural productivity needs to increase dramatically. Agricultural extension information, with its public, non-rival nature, is generally undersupplied, and public provision remains challenging. In this study, simple agricultural...
  11. Abstract,Information Technology for Development, 2017 This article explores an innovative approach to deliver information about new agricultural technology that combines a versatile and potentially lower cost method of developing animated videos with another low-cost method of sharing it on...
  12. Abstract,Information Technology for Development, 2017 This study compared the efficacy of linguistically and dialectically localized animated educational videos (LAV) against traditional learning extension (TLE) presentations for learning gains of knowledge around agricultural- and...
  13. AccessAgriculture /Publications Included in this link are some publications that you may find of interest on the subject of using videos in agricultural extension.