Profitability of Snail Marketing in Ogo Oluwa Local Government Area of Oyo State, Nigeria
Abstract, International Journal of Agriculture and Earth Science, 2019
This study analyzed profitability of snail marketing in Ogo Oluwa Local Government Area of Oyo State. Purposive sampling technique was employed to select sixty one (61) respondents for the study and structured questionnaire was used to collect the primary data. The data were analyzed using both inferential and descriptive statistics. The study revealed that snail marketing in the area was dominated by the female gender. Average age of the respondents was 46.38 years. Majority of the respondents (73.8%) were married with average household size of 6, the average marketing experience among the respondents was 10.57 years. Primary occupation of the respondents was farming. On the average, respondents claimed to market 10 dozens of big sized snails and 15 dozens of medium snails on monthly basis. The benefit cost ratio was 1.51 revealing that the enterprise is profitable. Result of regression analysis revealed that the major determinants of revenue to snail marketing enterprise in the study area include cost of snail, marketing cost, fixed cost(depreciated), age of respondent and marketing experience. The major constraints to snail marketing in the study area include supply scarcity and financing the business. Based on the findings, the study recommended that the Government should make provisions for credit facilities to snail marketers and other small and medium enterprises (SME) at low interest rate to ease financial challenge being experienced by marketers. Registered trade association should be established among snail marketers with the aim to improve the marketing system and efficiency.
Key words: Profitability analysis, Snail, Marketing