A manual for culturally-adapted market research (CMR) in the development process
T. Scarlett Epstein
This manual should provide valuable research guidance on the collection and analysis of baseline information and new insights that can be employed to enhance the design and delivery of development programmes.
Publication Details
- Publisher: RWAL publications
- ISBN-10: 187161600
- ISBN-13: 978-1871616002
- Dewey Decimal: 658.8
- ECHO Library: 658.8 EPS