Marketing Workbook for Nonprofit Organizations: Mobilize People for Marketing Success, Vol. 2
Gary J. Stern
This book provides in-depth guidance on one aspect of the marketing process--mobilizing people to participate directly in promotion campaigns.
Publication Details
- Publisher: Amherst H. Wilder Foundation
- ISBN-10: 09400691052
- Dewey Decimal: 658.8
- ECHO Library: 658.8 STE