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This Guide to Rapid Market Analysis Methods is a product of the experiences and lessons learnt while implementing agro-enterprise projects in Latin America, Africa and S.E Asia. This manual is one of a series of agro-enterprise publications developed through a collaborative learning alliance between the Catholic Relief Services and the International Centre for Tropical Agriculture, focused on rural agro-enterprise development.
The aim of this set of methods and tools is to enable service providers to empower rural communities to engage more effectively in the marketplace so as to increase their income, their capacity to innovate and ultimately improve their livelihood options.