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Key points in document

  • The manual is designed to guide project teams through the process of product development and marketing for project enterprises that support both conservation and social equity.
  • The manual aims to assist planners in the process of identifying and selecting opportunities, defined as “products or services,” that will achieve conservation success while reducing poverty.
  • Field examples from the document are from EnterpriseWorks/VITA projects located in Asia, Africa, and Latin America. There is advice, as well as worksheets, for practitioners at the end of the manual.

34 pages, illustrated, photos

Publication Details

  • Published: 2008
  • Publisher: Volunteers in Technical Assistance/Enterprise
  • ISBN-13: 9781606432853
  • Dewey Decimal: 685
  • ECHO Library: 685 USA