The Conservation Marketing Equation: A Manual for Conservation and Development Professionals
This book may no longer be available in print.
Key points in document
- The manual is designed to guide project teams through the process of product development and marketing for project enterprises that support both conservation and social equity.
- The manual aims to assist planners in the process of identifying and selecting opportunities, defined as “products or services,” that will achieve conservation success while reducing poverty.
- Field examples from the document are from EnterpriseWorks/VITA projects located in Asia, Africa, and Latin America. There is advice, as well as worksheets, for practitioners at the end of the manual.
34 pages, illustrated, photos
- Published: 2008
- Publisher: Volunteers in Technical Assistance/Enterprise
- ISBN-13: 9781606432853
- Dewey Decimal: 685
- ECHO Library: 685 USA